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Anything Goes (with CLM BBDO) – La Redoute - agence Proximity BBDO


Creation of a two-phase communications campaign taking a stance that is the exact opposite of the new la Redoute positioning «Anything goes» at the teaser stage, in order to generate maximum publicity when the signature is launched.

Faced with the emergence of e-commerce clothing websites, la Redoute – the leading online order company driving more than 80% of its revenue through the internet – had to respond strongly in order to establish itself as the leader in its market. 3 essential challenges :
– Reaffirm its position as an online expert in fashion.

– Modernise its brand image.

– Be the brand that turns social networks into a medium for building relationships and driving communications.


  • Type de média : Étude de cas / Digital, App Facebook
  • 1ère diffusion : Octobre 2010
  • Pays : france
  • Date de mise en ligne : 1 mars 2014


  • Agence : Proximity BBDO
  • Type d'agence :


  • John Caples International Awards 2011 : Bronze Social media
  • Grand Prix Stratégies du Marketing Client 2011 : Mention Relation client sur les réseaux sociaux
  • Cristal Festival 2010 : Cristal Marketing client - Client relation on social network

Réalisations de l’agence Proximity BBDO