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Peoplewelike sur La Réclame

The Art of Slow : Presse et Affichage - Zacapa - agence Peoplewelike

CHALLENGE

Zacapa was a world class rum without a positioning. We were asked to create a positioning for this Guatemalan rum capable of capturing it’s magical spirit and telling it’s amazing story.

SOLUTION

Zacapa is aged at 2300 meters above and beyond sea level where time literally slows down to make the best tasting rum in the world. This SLOW approach to making the rum was the inspiration for our idea platform, The Art of Slow.

RESULTS

Zacapa is the top ultra-premium rum in the world, with sales growing 122 per cent in volume terms over the past five years and 150 per cent in value over the same period.