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TORRES – Branding & Packaging - TORRES - agence Image de Marque

How does one take a local craft potato chips brand to the next level and expand to global markets?

By creating a premium product range that combines the savoir-faire of artisanal potato chips and the gourmet flavors of luxury products. With Torres Selecta, the challenge resided in developing and designing graphic elements that conveyed both a gourmet experience and the brand’s established credibility.

The slick and elegant design plays with white as the main transversal color and with a polished logo, both inspired by timeless style. Carefully crafted still lives embody the products’ surprising flavor combinations; their sober colors engraved style highlight the brand’s premium positioning.

The result is a pack that is both original and premium, with an understated elegance and an enticing allure.


  • Annonceur : TORRES
  • Marque : TORRES
  • Type de média : Packaging, Marque & Design, Design packaging
  • Pays : france
  • Date de mise en ligne : 6 avril 2020


  • Agence : Image de Marque
  • Type d'agence :

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