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Shuffle - Lead international: Tropicana, 7Up et Sunbites - agence CLM BBDO

“Shuffle,” the new Pepsi Football commercial, is part of “Choreography,” the new international campaign launched last month.
Just like the “Destinies” theme commercial, the new Pepsi spot celebrates the fact that “life offers endless possibilities.” This time, the theme is conveyed through a teenagers’ football match.
In the commercial directed by Tarsem, every protagonist turns into an extraordinary character or a famous footballer to pull off his next move. David Beckham brings all his skill when to score a goal but when it comes to stopping a shot, an enormous sumo takes over as goalkeeper… The commercial is an invitation to take part online in this year’s PEPSI FOOTBALL programme, “how do you football?”
“Play, Create, Experience MORE” refers directly to the dedicated website howyoufootball.com.

Informations

  • Annonceur : PepsiCo Beverages International
  • Marque : Lead international: Tropicana, 7Up et Sunbites
  • Type de média : Télévision & Cinéma, Télévision
  • 1ère diffusion : 2007
  • Pays : monde
  • Date de mise en ligne : 1 mars 2014

Crédits

  • Agence : CLM BBDO
  • Type d'agence :
  • Production Company : Radical Media
  • Creative Director : Anne de Maupeou
  • Art Director : David Bertram
  • Copywriter : Leo Berne
  • Director : Tarsem Singh "Tarsem"
  • Production Company / Producer : Tommy Turtle
  • Account Director : Valérie Accary
  • Account Executive : David Leclabart
  • Agency Producer : France Monnet
  • Music : Emmanuel Oriol
  • Music : Guillaume Moyne
  • Actor / Celebrity : Ronaldo De Assis Moreira (Ronaldinho)
  • Actor / Celebrity : Lionel Messi
  • Actor / Celebrity : Thierry Henry
  • Actor / Celebrity : Cesc Fabregas
  • Actor / Celebrity : Frank Lampard
  • Actor / Celebrity : David Beckham

Réalisations de l’agence CLM BBDO