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Luxe – Presse & publications - agence CLM BBDO

Synopsis

The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious.
Why are they in a couple with those dogs? For their croquettes, of course…

Concept

The agency thought up an offbeat approach that breaks away from Petfood market codes.

Problème

Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs can’t resist the temptation of eating Frolic croquettes!
For the new campaign, CLM’s aim was to win market share by making the target younger.

Informations

  • Type de média : Presse & publications
  • 1ère diffusion : Mars 2010
  • Pays : france
  • Date de mise en ligne : 1 mars 2014

Crédits

  • Agence : CLM BBDO
  • Type d'agence :
  • Post Production : Picto
  • Executive Creative Director : Gilles Fichteberg
  • Executive Creative Director : Jean-François SACCO
  • Art Director : Lucie Valloton
  • Account Director : Delphine Carpier
  • Account Manager : Julien Lemoine
  • Account Manager : Marie Lautier
  • Account Manager : Judith Romero
  • Account Manager : Thomas Laurent
  • Post Production : Clive Stewart
  • Photographer : Clive Stewart
  • Art Buyer : Sylvie Etchemaité
  • Print Producer : Sylvie Etchemaité
  • Advertising Manager : Maud Roussel

Récompenses

  • Cannes Lions International Festival of Creativity 2010 : Silver Lion Campaign Miscellaneous
  • Cannes Lions International Festival of Creativity 2010 : Gold Lion Campaign Miscellaneous
  • Cannes Lions International Festival of Creativity 2010 : Gold Lion Campaign Miscellaneous
  • Cannes Lions International Festival of Creativity 2010 : Gold Lion Campaign Miscellaneous
  • Cannes Lions International Festival of Creativity 2010 : Gold Lion Campaign Miscellaneous
  • Cannes Lions International Festival of Creativity 2010 : Silver Lion Campaign Miscellaneous
  • Cannes Lions International Festival of Creativity 2010 : Silver Lion Campaign Miscellaneous
  • CLIO Awards 2010 : Gold campaign Pet/Petcare
  • CLIO Awards 2010 : Gold campaign Pet/Petcare
  • CLIO Awards 2010 : Gold campaign Pet/Petcare
  • Cristal Festival : France Cristal Food/Drink
  • Epica : Bronze Campaign Food (Press)
  • Epica : Bronze Campaign Food (Poster)
  • Epica : Bronze Campaign Food (Press)
  • Epica : Bronze Campaign Food (Poster)
  • Cristal Festival 2010 : France Cristal Food/Drink
  • Eurobest 2010 : Bronze Campaign Miscellaneous
  • Eurobest 2010 : Bronze Campaign Miscellaneous
  • Eurobest 2010 : Bronze Campaign Miscellaneous

Réalisations de l’agence CLM BBDO