Anyone who has ever achieved something great will know what it feels like to begin a new project. Weeks, months, even years of preparation will have gone into it. You’re alone with your thoughts. It’s a tense, exciting moment.
« Wings », the new Martell XO film directed by James Gray, captures this decisive moment.
Four successful individuals (an author, a sculptor, a speaker and a conductor) unfold their « wings », about to begin something significant. it’s an exciting yet intimate process of preparation. Concentration is high and the tension is palpable. Then, with a sudden explosion of music, the four men fulfil their vision, while above them, swifts shoot up into the sky.
The film is a glorious celebration of those who achieve greatness, and an invitation to the rest of the world to « Rise above ».
Launched on Chinese television in January 2013, the film will be rolled-out worldwide in a stunning 90 second online event format on