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Wings - Martell XO, Distinction, Noblige - agence BEING


Anyone who has ever achieved something great will know what it feels like to begin a new project. Weeks, months, even years of preparation will have gone into it. You’re alone with your thoughts. It’s a tense, exciting moment.

« Wings », the new Martell XO film directed by James Gray, captures this decisive moment.

Four successful individuals (an author, a sculptor, a speaker and a conductor) unfold their « wings », about to begin something significant. it’s an exciting yet intimate process of preparation. Concentration is high and the tension is palpable. Then, with a sudden explosion of music, the four men fulfil their vision, while above them, swifts shoot up into the sky.

The film is a glorious celebration of those who achieve greatness, and an invitation to the rest of the world to « Rise above ».

Launched on Chinese television in January 2013, the film will be rolled-out worldwide in a stunning 90 second online event format on and


  • Annonceur : Martell
  • Marque : Martell XO, Distinction, Noblige
  • Type de média : Digital, Film Web
  • 1ère diffusion : Janvier 2013
  • Pays : france
  • Site web :
  • Date de mise en ligne : 24 février 2014


  • Agence : BEING
  • Type d'agence : Publicité / Communication / Intégrée / 360°
  • Director : James Gray
  • Director of Photography : Darius Khondji

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