Voici des dernières shortlists avec les catégories Creative Effectiveness et Integrated !
Creative Effectiveness
BETC Paris – Life is a beautiful sport – Lacoste – A01 (Creative Effectiveness)
Integrated
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – A01 (Integrated)
Digital Craft
84.Paris – Because Recollection – Because Music – A01 (Interface & Navigation (UI)), A03 (Video / Moving Image), A05 (Music / Sound Design), A06 (Overall Aesthetic Design), B01 (User Experience Design (UX))
BETC Paris – The End of Society Simulator – Ubisoft – D01 (Data)
Entertainment
BETC Paris – The End of Society Simulator – A11 (Digital & Mobile Brand Experience)
Buzzman Paris – Whopper Blackout – Burger King France – A03 (Online: Fiction & Non-Fiction )
Buzzman Paris – Nosulus Rift – Ubisoft – A17 (Innovation in Entertainment )
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – A15 (Excellence in Production & Distribution Strategy)
SID LEE Paris – Made by Professionnals – PagesJaunes – A11 (Digital & Mobile Brand Experience)
Film
BECT Paris – Baby Bay – Evian – A01 (Food)
BETC Paris – The Mechanic – Cillit Bang – A03 (Fast Moving Consumer Goods )
BETC Paris – Dads – Canal + – A08 (Media & Publications)
Buzzman Paris – My Son – IKEA – A06 (Retail, e-Commerce, Restaurants & Fast Food Chains)
Buzzman Paris – Cooking is caring – IKEA – A06 (Retail, e-Commerce, Restaurants & Fast Food Chains)
Buzzman Paris – Whopper Blackout – Burger King France – C02 (Branded Content & Entertainment Film)
DDB Paris – Nights – Volkswagen – A05 (Cars & Automotive Products & Services)
DDB Paris – #NoLikesForRacism – Licra – C03 (Screens & Events)
La Chose Paris – Loss of control – Sécurité Routière – A13 (Public Health & Safety)
La Chose Paris – The last class – Sécurité Routière – A13 (Public Health & Safety)
La Chose Paris – Shockwave – Sécurité Routière – A13 (Public Health & Safety)
Leo Burnett Paris – Wild Trip – Le Trèfle – A03 (Fast Moving Consumer Goods )
Les Gaulois – #UnexpectedCasting – Fédération Française de Cardiology – A13 (Public Health & Safety)
Publicis Conseil Paris – Domestic Violence – France 5 – A14 (Public Sector & Awareness Messages)
Film Craft
BETC Paris – The Mechanic – Cillit Bang – A03 (Casting)
CLM BBDO – B.E.N – Société Saint Vincent de Paul – A08 (Use of Licensed or Adapted Music)
Kouz Production Paris – Far Cry Primal / The Charge – Ubisoft – A09 (Sound Design)
Publicis Conseil Paris – Domestic Violence – France 5 – A03 (Casting )
Publicis Conseil Paris – Ping Pong – Orange – A03 (Casting ), A06 (Editing)
Wunderman – Journey to your dream – Danone – A01 (Direction ), A04 (Production Design / Art Direction), A05 (Cinematography)
Healthcare
Havas Paris – StarFaker – Fondation Chirac – B01 (Education & Awareness (incl. Fundraising and Advocacy))
Marcel Paris – Sugar Detox – Intermarché – A05 (Other Products), B01 (Education & Awareness (incl. Fundraising and Advocacy))
Publicis Conseil – Health – AXA – B03 (Insurance)
Interactive
84.Paris – Because Recollection – Because Music – B02 (Microsites)
BETC Paris – The End of Simulator – Ubisoft – B02 (Microsites), F01 (Branded Games)
BETC Paris – Cinema To Go – Air France – B03 (Web Service / App)
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – E04 (Response / Real-Time Activity)
Mobile
BBDO Paris – Found – Mercedez Benz & Maison Kitsuné – A06 (Connected Devices )
BETC Paris – The End of Simulator – Ubisoft – A01 (Activation by Location ), A08 (Data Insight )
DDB Paris – #NoLikesForRacism – Licra – B03 (Social for Mobile)
Print & Outdoor craft
Havas Paris – The Rocker – Laboratoires Lehning – A03 (Illustration)
Havas Paris – The supporter – Laboratoires Lehning – A03 (Illustration)
TBWA Paris – Car Paint on Plaster – Nissan Europe – A01 (Art Direction)
BETC Paris – Island – Loto – A10 (Travel, Transport & Leisure)
BETC Paris – Watch – Loto – A10 (Travel, Transport & Leisure)
DDB Paris – Anatomy – l’Équipe – A11 (Media & Publications)
DDB Paris – Map – l’Équipe – A11 (Media & Publications)
Havas Paris – The Rocker – Laboratoires Lehning – A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
Havas Paris – The supporter – Laboratoires Lehning – A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
Rosapark Paris – URN – Brother Frances – A05 (Home Appliances, Furnishings, Electronics & Technology)
Innovation
Creative Data
BETC Paris – The End of Society Simulator – Ubisoft – A04 (Data Visualisation)
Design
BETC Paris – Upside Down Can – Orangina – B02 (Promotional Item Design)
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – D02 (Point of Sales & Consumer Touchpoints)
Publicis Conseil Paris – Just 1 Look – Depaul – D03 (Live Events)
W&Cie Boulogne Billancourt – McDonald’s Originals – McDonald’s – D01 (Retail)
Direct
84.Paris – Because Recollection – Because Music – C01 (Use of Digital Platforms)
BBDO Paris – Found – Mercedez Benz & Maison Kitsuné – A03 (Cars & Automotive Products & Services)
BETC Paris – Cinema To Go – Air France – A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains); C02 (Use of Mobile)
Buzzman Paris- #WhoIsTheKing – Burger King France – C04 (Response / Real-time Activity)
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – B05 (Use of Print or Outdoor)
Marcel Paris – Sugar Detox – Intermarché – B04 (Use of Ambient Media: Large Scale); D03 (Launch / Re-launch)
McCann Paris – Girls of Paradise – Mouvement du Nid – A08 (Charities, Public Health & Safety, Public Awareness Messages)
Rosapark Paris – Eat Your Run – Decathlon – A02 (Durable Consumer Goods)
Media
Buzzman Paris – #JeNeSupportePasLesBleus – Elle’s Imagine’nt – A08 (Charities, Public Health & Safety, Public Awareness Messages)
Darewin Entertainment Agency Paris – #NetflixSwap – Netflix – C02 (Use of Mobile)
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – B03 (Use of Outdoor); D01 (Use of Brand or Product Integration into a Programme or Platform)
McCann Paris – Girls of Paradise – Mouvement du Nid – C01 (Use of Digital Platforms )
Publicis Nurun Paris – Apartment Stores – Delamaison – A02 (Durable Consumer Goods); B06 (Use of Ambient Media: Large Scale); B08 (Use of Stunts )
Outdoor
BETC Paris – Upside Down Can – Orangina – E02 (Small Scale Special Solutions)
Darewin Entertainment Agency Paris – #NetflixSwap – Netflix – C02 (Interactive & Dynamic Billboards / Posters); E05 (Interactive Outdoor Experiences )
Havas Paris Puteaux – The Rocker – Laboratoires Lehning – A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
Havas Paris Puteaux – The Supporter – Laboratoires Lehning – A04 (Cosmetics, Toiletries, Healthcare & Pharmacy)
Rosapark Paris – Picnic Blanket – Fruits and Wine – D01 (Use of Adapted Billboards / Posters)
Rosapark Paris – Carousel of Dreams – Europcar – E03 (Special Build )
Rosapark Paris – Eat Your Run – Decathlon – E05 (Interactive Outdoor Experiences )
Saatchi & Saatchi France Saint Denis – Eiffel Tower All Yours – Homeaway – E01 (Non-Standard Indoor Advertising)
PR
Buzzman Paris- #WhoIsTheKing – Burger King France – A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
Buzzman Paris – #JeNeSupportePasLesBleus – Elle’s Imagine’nt – C02 (Use of Social in a PR campaign)
DDB Paris – #NoLikesForRacism – Licra – C02 (Use of Social in a PR campaign)
DIGITASLBi France Paris – Zero Queue – Nissan France – A03 (Cars & Automotive Products & Services); B07 (Events & Stunts ); C06 (Response / Real-time Activity)
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – A04 (Travel, Leisure, Retail, Restaurants & Fast Food Chains)
McCann Paris – Girls of Paradise – Mouvement du Nid – A07 (Charities, Public Health & Safety, Public Awareness Messages); B02 (Public Affairs & Lobbying )
Ogilvy & Mather Paris – The Bloody Soap – Netflix – B11 (Launch / Re-launch )
Promo and activation
BETC Paris – Cinema To Go – Air France – C02 (Use of Mobile)
BETC Paris – The End of Society Simulator – Ubisoft – C01 (Use of Digital Platforms)
Buzzman Paris- #WhoIsTheKing – Burger King France – C04 (Response / Real-time Activity)
Buzzman Paris – Nosulus Rift – Ubisoft – C06 (Use of New Technology )
Darewin Entertainment Agency Paris – #NetflixSwap – Netflix – C02 (Use of Mobile)
DIGITASLBi France Paris – Zero Queue – Nissan France – A03 (Cars & Automotive Products & Services)
Fred & Farid Paris – Ma Place Est Dans La Salle – Prodiss – B09 (Use of Print or Outdoor), D01 (Launch / Re-launch); E02 (Low Budget Campaign )
Marcel Paris – Eye Am Unique – Lenscrafters – C01 (Use of Digital Platforms)
Marcel Paris – The Voice of Nature – Noé – A08 (Charities, Public Health & Safety, Public Awareness Messages)
Marcel Paris – Sugar Detox – Intermarché – B05 (Use of Ambient Media: Large Scale); B06 (Use of Customer in-Store Experience ); D01 (Launch / Re-launch)
McCann Paris – Girls of Paradise – Mouvement du Nid – C01 (Use of Digital Platforms)
Publicis Conseil Paris – Emotion Capture Box – Orange – A07 (Corporate Image & Sponsorship)
Publicis Nurun Paris – Apartment Stores – Delamaison – A02 (Durable Consumer Goods); B05 (Use of Ambient Media: Large Scale)
Saatchi & Saatchi France Saint Denis – Eiffel Tower All Yours – B05 (Use of Ambient Media: Large Scale); D01 (Launch / Re-launch)
SID LEE Paris – Made by Professionnals – PagesJaunes – C01 (Use of Digital Platforms)
Radio
McCann Paris – Girls of Paradise – Mouvement du Nid – A08 (Charities, Public Health & Safety, Public Awareness Messages); C01 (Use of Radio as a Medium)
